Sky #ShootTheMovie

THE BRIEF

To drive awareness and demonstrate how easy it is to stock up your DVD shelf with Sky Buy & Keep, a movie service which delivers a copy of every movie you download from Sky, straight to your door.

IDEA

Build a DVD firing gun that launches movies into shelves, on the command of gamers tweeting #ShootTheMovie. Live for one action-fuelled day, eyes were glued as films shot out at over 30MPH. If their DVD landed on a shelf, they won. if they hit a star, they won a colossal sized movie package.

DADI Awards 2015
Gold winner for “Interactive, Entertainment Website, App, Game or Campaign” Category

Creatives: Katy Sumption and Francesca Mather