Samsung Life’s a Photo

For the launch of the Samsung GALAXY Camera, Samsung asked 32 photographers to show why their city was the most photogenic in the world. With stunning image quality and Android OS, they shared hundreds of photos over the course of 8 weeks. The brief was to create a campaign identity and tumblr website that will feature these photos and encourage visitors to vote for their favourite photos, participate in competitions and learn about the camera features.

Visit website here: samsungcamera.tumblr.com