Samsung Gear Circle “On my way now”

Samsung has furthered its focus on wearable technology with the launch of a video featuring British cycling star Keira McVitty. Directed by Cristiana Miranda, this film depicts a story of a girl perpetually moving forward in her life, enabled and driven to succeed.

The video was supported by photographic content on Samsung Mobile’s social media channels.

Creatives: Drew Wolf and Luke Norton
Creative Director: Sean Chambers