The Multicultural Xmas Jumper

Product, Social Media

The Multicultural Xmas Jumper

Click for The Guardian Article
British Christmas Jumpers – The Multicultural Xmas Jumper
Hindu family knitwear business British Christmas Jumpers wanted to cut through the chatter and get headlines with a campaign knit.
The festive jumper representing 8 of the world’s major belief systems made it onto:
Jonathan Ross  |  Have I got news for you   |  Page 3 of the Independent on Sunday  |  Mail Online  |  The Guardian  |  i-D  |  The Wright Stuff (twice)
And sold 900 units.
Creative: Luke Norton
Click for The Independent Article

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