The Multicultural Xmas Jumper
Product, Social MediaThe Multicultural Xmas Jumper
Click for The Guardian Article
British Christmas Jumpers – The Multicultural Xmas Jumper
Hindu family knitwear business British Christmas Jumpers wanted to cut through the chatter and get headlines with a campaign knit.
The festive jumper representing 8 of the world’s major belief systems made it onto:
Jonathan Ross | Have I got news for you | Page 3 of the Independent on Sunday | Mail Online | The Guardian | i-D | The Wright Stuff (twice)
And sold 900 units.
Creative: Luke Norton
Click for The Independent Article