Rimmel London

To “Get the London Look” requires insight into what makes up London.

Every nook, every street and every corner of one of the world’s greatest cities offers a rich diversity of styles and attitudes. It’s a city that is home to the belief that anything goes; looks will clash; and everything can be fused together to create fashion like no other.

The result was a fresh, engaging, and functional hub where your journey is inspired by the melting pot of culture in the North, South, East or West of London – where you begin your journey of inspiration, is down to you.